B2B Marketers, Your Mobile-First Deadline is Here!

Google’s Mobile-First Indexing Deadline is July 5th, 2024 – Are You Ready?

Hold onto your hats, B2B marketers! The long-awaited mobile-first indexing deadline is rapidly approaching, and if you haven’t already, it’s time to get serious about mobile optimization. 

This isn’t just a suggestion, it’s a mandate! After July 5th, Google will no longer index websites that don’t render properly on mobile devices. This means your website could become invisible to search engines, effectively disappearing from the digital landscape. 

Think you’re safe because your site is “desktop-friendly”? Think again! While Google may still crawl some desktop versions, if your site doesn’t load and display correctly on a mobile phone, it’s game over. 

Here’s what you need to know:

  • No Mobile, No Index: If your website doesn’t render on a mobile device, Google will not index it, meaning no rankings, no traffic, and no visibility. 
  • It’s Not About Mobile-Friendliness: This isn’t just about making your site look pretty on a small screen. It’s about ensuring the content is accessible and usable for mobile users. 
  • Test, Test, Test: Use Google Search Console’s URL Inspection tool to ensure your site renders correctly on mobile devices.

Don’t Wait Until the Last Minute!

The clock is ticking, and there’s no excuse for ignoring this critical deadline. If you haven’t already, start optimizing your website for mobile now. 

Here’s what you need to do:

  • Mobile-First Approach: Design and develop your website with mobile users in mind.
  • Responsive Design: Ensure your website adapts seamlessly to different screen sizes.
  • Fast Loading Times: Mobile users have short attention spans. Optimize your site for speed.
  • Easy Navigation: Make sure your site is easy to navigate on a small screen.

Ignoring this deadline could have disastrous consequences for your B2B marketing efforts. Don’t let your website become a ghost in the digital world. Get mobile-ready today!

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Written by

Dexter Low

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Director of Media and Partnerships
CybersecAsia, DigiconAsia, MartechAsia

Written by


Director of media and Partnerships CybersecAsia, DigiconAsia, MartechAsia