Media Kit

HOW THINKLOGIC DO GAMIFICATION

ThinkLogic Media Group is the pioneer of B2B gamification in Asia. We have the best minds in creating the most suitable gamification strategies for B2B companies in the region. Our data shows mind-blowing realizations that wow our clients. We identify the ones who engage and interact with the content to identify potential opportunities for the client. Based on how they respond to our qualification questions or criteria, we categorize them according to buyer stage (Awareness = Top of Funnel, Consideration = Middle Funnel or Bottom Funnel, Decision = Bottom Funnel). 

ThinkLogic gamification strategies can dramatically drive your lead generation rate to optimal speed. Our expertise and experience in data science, artificial intelligence (AI), content solutions, and other lead generation methodologies are unbeatable. We promise big, but we do bigger than our clients expect to give them the biggest number of leads through our gamification solution.

Gamification with the right target audience provides useful data. It makes monitoring and reporting better while promoting effective audience engagement with your tech brand. ThinkLogic can help you design, develop, test, execute and optimise your media gamification campaign as your ultimate one-stop marketing partner. We treat gamification as a long-term marketing strategy, frequently undergoing optimizations to ensure relevance to the emerging needs of the tech B2B market.

BENEFITS OF GAMIFICATION

Gamification is at the forefront of ThinkLogic’s demand generation. It is now gradually shifting static, traditional ways of generating leads. The biggest brands in the world are implementing gamification because of its incredible domino-effect rewards. 

Below are the key benefits of gamification.

• HIGHLY ENGAGING: Gamification is a trend in business-to-customer or B2C marketing, which is also applicable in B2B. Some examples include lucky draws, spin a wheel, quizzes, puzzles, and fun mobile games.

• ENHANCE CLIENT EXPERIENCE: Gamification digs deeper into human psychology, which helps enhance the buyer’s journey.

• OPTIMIZE LEAD GENERATION VELOCITY: Win the race by gearing up your B2B marketing engine with gamification strategies. Drive your online traffic, engagement, and B2B relations to the next level by using gamification data to understand your clients and create personalised, target, and on-point sales pitches.

• WIN MORE SALES: Adopting the gamification in B2B may seem incompatible because the target audience involves account executives, marketing managers, analysts, and C-suites. However, gamification harnesses more relevant and targeted lead data that the sales team can use to win sales.

SUCCESS STORIES AND STATISTICS

One of the tech media sites, DigiconAsia, in collaboration with Splunk, has created an interactive online Observability Quiz. This strategy is a new and exciting way to gamify and promote solution awareness to generate 120 Dev-Ops respondents in APAC.

Here are the amazing results:

• Overall, the Splunk Observability Quiz EDM response has generated a good engagement rate. The open rate (increased 4.06%) and click-through rate or CTR (increased 4.35%) are higher than that of the industry’s benchmark.

• Overall, the Splunk Observability Quiz Social Media posts have generated good engagement rates, which are still higher than that of the industry’s benchmark.

• From 364 Visitors for 80 days, 122 have successfully completed answering the quiz at 33.52 %. Considering the current pandemic situation happening globally, Thinklogic is able to complete the overall total number of guaranteed deliverables ahead of initial target completion date.

ThinkLogic made expert recommendations to enable Splunk to easily reach out with target audience and share awareness, as well as bring a better understanding of its target demographic.

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