We understand the importance of the General Data Protection Regulation (GDPR). Because technology-based enterprises use massive data, they must ensure full compliance with GDPR to avoid facing any future problems.
WHAT IS GDPR?
General Data Protection Regulation is a regulation implemented and used by all companies in Europe and across all continents that sell to and store the personal information of EU citizens. Personal data include names, bank details, email address, medical information, computer IP address, social networking profiles, and any information associated with a person or organization.
Asia Pacific-based companies without a physical presence in Europe can still be affected by GDPR. This regulation applies if your enterprise targets EU clients and collects their data online via your forms, apps, or website. In addition, many Asian countries also have data privacy laws based on EU GDPR.
BENEFITS OF GDPR COMPLIANCE
IMPROVE TRUST RATING
Clients tend to trust tech-based enterprises that announce and promote GDPR compliance.
PROMOTE GOOD BUSINESS REPUTATION
GDPR promotes transparency and integrity, improving your business reputation.
GDPR has many business implications, particularly when handling marketing and sales activities. This regulation strictly safeguards data privacy. The data owner has the right to be informed before gathering data (consent), restrict data processing for direct marketing, and notify a data breach.
According to Digiconasia, the workflow design of any organization should be transparent and accountable to balance the risks and benefits associated with data collection. In this way, businesses meet GDPR requirements such as retaining data for contact tracing or any other agreed original purposes.
WHAT SHOULD COMPANIES DO?
With the GDPR regulation affecting all APAC companies, businesses should map out their data privacy policies. GDPR is more than asking a person’s permission or consent to gather personal information. It involves responsible data management.
Be mindful of collecting and using data for sales and marketing purposes. If you’re in the IT industry looking for marketing and lead generation services, partner with a trusted company that can uphold your data privacy, such as ThinkLogic.
HOW CAN THINKLOGIC HELP WITH GDPR?
ThinkLogic upholds the GDPR directive. We ensure your data is not used for other purposes without your authorization or consent under the GDPR law.
We ensure your data protection with our proven solutions as you entrust your data to us for lead generation purposes. Since lead generation services involve using forms and other online media avenues for subscribers and clients, we ensure that all collection points are GDPR compliant.
We employ and train the most trusted individuals to handle your data and use leading technologies to access, store, process, and analyze your data to avoid breaches. In addition, we have established our GDPR policies and procedures to ascertain the rights of our clients. We obtain consent when acquiring and processing data and implement security measures while doing so.
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