A podcast refers to a series of digital audio recording content of any topic that one can listen to and download on a computer or mobile device. This lead generation strategy was coined from the terms iPod and Broadcast. Launching podcasts can help companies reach more diverse audiences and establish a community with similar interests.
Podcasts consist of episodes or series in audio format. For example, you can podcast daily, like what a radio broadcaster does, or release a new episode every week on any topic you want, depending on your preference.
Tech-based companies in the IT industry can create podcasts to explain in more digestible content the solutions they provide to help businesses. In addition, tech experts can share their stances on trends and current issues in the fields of cybersecurity, digital transformation, and marketing technology.
BENEFITS OF PODCAST
A podcast is an effective lead generation strategy that your potential leads can receive automatically upon signing up or subscribing. Podcasts can be online on-demand talk show wherein the hosts and guests share their experiences and expertise in an audio format.
Here are the benefits of podcasting:
Podcasting allows you to share your expert insights into emerging and critical issues in your industry or business niche. When your target audience finds your content highly beneficial, they’ll likely subscribe to it to listen to your next episodes, and you’re able to acquire a new lead.
Podcasting can help supplement your blogs, paid ads, social media marketing, and other marketing strategies. Instead of reading or watching, your audience can listen to your message anytime, anywhere, and whatever they are doing.
APAC companies need a more viable, sustainable, and long-term approach to establish their online presence by embracing digital transformation, including podcasting. With this lead generation strategy, you can reach more audiences, engage with them, and raise their brand awareness.
When a visitor subscribes to your podcast to provide their information on the web form, you generate a new lead. Your leads will receive notifications automatically via email when you release new episodes.
ThinkLogic Media Group can make your long list of digital content easier to understand by reformatting and rewriting them into podcasts. We’ll break your digital assets into more digestible content to attract the attention of your target prospects.
We have partner tech media sites to make your tech enterprise stand out, including Cybersecasia, Digiconasia, and Martechasia. We bring your intended audience closer to your tech brand by driving industry insights through our proven podcasting solution.
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Create your podcast episodes and generate more sales qualified leads with ThinkLogic Media Group by signing up now!