Blog Posts
Reputation As Your Career Currency – A Blog Series
The industrial age was sales and marketing-focused. Everything was designed around getting sales and profits.
Navigating the Shifting Sands of PR in 2024: A Strategic Guide for B2B Marketers to Collaborate (Part 1)
In the dynamic realm of the Public Relations landscape, the year 2024 unfurls a tapestry of shifting sands. The landscape, as illuminated by a recent report, not only reveals the challenges faced by PR and communications professionals but also serves as a compass for B2B marketers navigating the altered terrain.
Revisiting B2B Persona Crafting for 2024!
In this blog post, I will delve into the intricacies of crafting B2B personas tailored to the demands of 2024.