Creating Buyer Personas for Your Solution
With this ebook you can learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company.
This ebook includes tips and tricks for:
- Asking the right questions during your persona interviews and surveys
- Formatting your buyer persona research in a compelling way
- Presenting your new, finalized buyer personas to your company
- Using your buyer personas for segmentation, content mapping, and lead nurturing
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