In a fast-evolving threat and technology landscape, cybersecurity together with digital transformation has become a top-of-mind issue at the Board and C-suite levels for organizations across all industry sectors in the Asia Pacific region.

 

Along with the pressing need to transform businesses to meet customer and stakeholder demands in the digital economy, history has shown that organizations cannot treat cybersecurity as an afterthought in their quest to transformation.

CybersecAsia Media Kit

Digital transformation is a top-of-mind issue at the Board and C-suite levels for organizations across all industry sectors in the Asia Pacific region.

Central to the transformation that has taken hold of organizations in the digital economy – where data is the currency and apps are the engines of digital enterprises – are the advances in financial, e-payment, cloud, mobile and data management technologies.

DigiconAsia Media Kit

The world has witnessed a Martech boom over the last decade and has streamlined the industry in multiple ways, bringing in efficiency and scalability in marketing activities like never before. Asia is one of the fastest growing regions of the world and the businesses in this region have also embraced the Martech revolution.

However, there has been a gap in the market in terms of a credible hub of information where all things related to Martech could be found under one url in Asia.

MartechAsia Media Kit

Inbound Marketing

Creating Buyer Personas for Your Solution

With this ebook you can learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company.

This ebook includes tips and tricks for:

  • Asking the right questions during your persona interviews and surveys
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  • Presenting your new, finalized buyer personas to your company
  • Using your buyer personas for segmentation, content mapping, and lead nurturing

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