Tech company trends in Asia revolve around cybersecurity, marketing technology, and digital transformation. In B2B lead generation involving tech-based purchases, ThinkLogic Media Group, an online media company that helps enterprise technology solution providers grow by driving demand and awareness in Asia Pacific, understands that the Asia Pacific region is a promising market. The COVID-19 pandemic crisis in 2020 drastically changed the information technology or IT purchase landscape in Asia, making companies more receptive to embracing innovation. But what changed in the tech purchase process in the region?
1. MERGERS AND ACQUISITIONS
Tech company trends in Asia include mergers and acquisitions that hit a record high in the Asia Pacific region, targeting technology companies. Dealmakers expect continuous mergers and acquisitions even after the pandemic or the new normal. Economic shift to virtual activities became a staple part of digital transformation with US$482.4 billion worth of M&A transactions, the highest share recorded in a decade.
APAC enterprises invest in technology to ensure possessing the necessary scale to stay on top of the game. Senior executives in APAC predict tech deals will rise significantly in the next 12 months, with media, telecoms, and technology companies working together to explore new markets.
Tech-based companies should be highly visible online when C-suites look for IT solutions for their organizations and companies. Hence, the role of a lead generation company is crucial in attaining this goal for higher traffic, lead generation, and conversion rates.
2. SOARING HIGH CYBERSECURITY PURCHASES
The need for cybersecurity solutions significantly grew as organizations and enterprises shifted to cloud solutions and hybrid work setups, making it one of the tech company trends in Asia. Cyber-attacks such as ransomware and malware are becoming a major source of concern. The cybersecurity market in the region is expected to register a compound annual growth rate or CAGR of 18.3% (2021 to 2026). What does this mean for cybersecurity solution companies?
Cybersecurity solution providers should work double the time to take advantage of the emerging needs of APAC enterprises. Seeking the expertise of a lead generation company can help cybersecurity providers gain leads. A demand generation agency can help enterprises detect, monitor, manage, and report cyber threats to maintain data protection and privacy.
3. MORE COMPANIES EMBRACE MARKETING TECHNOLOGY
APAC companies fuel investments in marketing technology in the new normal. Marketing technology trends include chatbots, artificial intelligence, experiential marketing, personalization, and live streaming. If your enterprise offers anything related to these marketing technology trends, then it’s about time to accelerate your lead-generation strategies.
While you’re an expert in providing tech-based marketing solutions, you may need assistance generating potential clients or leads to your enterprise. You need a demand generation partner to revamp your existing strategies and attain the velocity you desire for your business.
HOW THINKLOGIC CAN HELP
Whether your B2B enterprise provides cybersecurity, marketing technology, digital transformation, or other IT-based solutions, working with a brand generation partner, such as ThinkLogic, can help you realize your goals faster, easier, and more efficiently. We will help your target audience make the best tech purchase decision and choose your tech solutions over your competitors.
If you’re looking for a full-packed demand generation and digital lead marketing partner, choose ThinkLogic Media Group. We are a lead generation company, helping enterprises in Asia gain multi-funnel leads through our vast range of solutions, which include the following:
- Demand Generation
- Content Solutions
- Interactive Engagement
Partnering with a premium publisher, like ThinkLogic Media Group, brings your tech B2B marketing message closer to your target audience at the right place and time. Our readership consists of C-suites, managers, and marketers across the Asia Pacific region with a current subscriber base of more than 80,000 IT. Our subscribers include C-suites, senior VPs, IT analysts, account managers, marketers, and other business professionals. We have 3,433 articles published and over 15,000 multi-funnel leads generated since 2015.
ThinkLogic Media Group can help you clearly define the purpose and objectives and even the content of your lead marketing campaign to increase your understanding of how to achieve them. We can help you take more control or power over your marketing, eliminating guesswork to make the tech purchase process a lot easier for your target audience. Hence, you can create more customizable, flexible, and impactful marketing campaigns that are effective in honing the decision-making process of a potential client’s tech purchase. We have a vast range of lead generation solutions to deliver your message to your target clients, such as interactive gamification solutions.
Our media outlets, CybersecAsia.net, DigiconAsia.net, and MartechAsia.net, can help make your brand stand out in the APAC market by distributing your content and popularizing your solutions to bring in more multi-funnel leads to your pool. We can test various strategies to determine what works best, gather insights, and optimize to develop the best-performing marketing campaign in every touchpoint (AWARENESS, CONSIDERATION, and DECISION) of the buyer’s journey.
The tech company trends and purchase landscape in Asia are changing, which means that more and more companies are more interested to hear out your sales pitches and marketing campaigns. APAC companies want to avail of technological solutions for cybersecurity, marketing technology, and digital transformation. Therefore, working with a lead generation company in Asia, like ThinkLogic Media Group, is an intelligent business decision.