Rethinking The Customer Journey Mapping For B2B Sales

Rethinking The Customer Journey Mapping For B2B Sales

Rethinking The Customer Journey Mapping For B2B Sales In my previous article on “what is a customer journey?”, I covered this perspective from a B2B marketer’s perspective where the idea is to create a mental journey of a potential prospect journey’s in relation to...
Reshaping Digital Marketing

Reshaping Digital Marketing

Reshaping Digital Marketing The advanced power of data collection and processing, will revolutionize the future of digital marketing. Growth is likely to be exponential, as social media, websites and IOT devices collect vast volumes of data. According to Statista, ad...
Best Practices for B2B Demand Gen Marketing across APAC

Best Practices for B2B Demand Gen Marketing across APAC

Best Practices for B2B Demand Gen Marketing Across APAC Demand generation is one of the most difficult pain points in search marketing. It involves attracting potential B2B customers and generating interest in a product, service, or solution that they may not even...
Top B2B Marketing Predictions in 2024

Top B2B Marketing Predictions in 2024

Top Best Practices for B2B Demand Gen Marketing Across APAC Business-to-business (B2B) marketing has undergone revolutionary changes in 2023 with the rise of artificial intelligence (AI). This was a hot topic, which opened more subtopics for debate. Aside from AI,...