One of the most sought B2B marketing tactics is content or media syndication. Spreading relevant and informative content or information is a powerful marketing strategy that aims to generate more leads and sales.
WHAT IS CONTENT SYNDICATION?
Content syndication is otherwise known as web syndication or link building, the process of republishing published content on third-party sites. This strategy involves recycling or reformatting content to gain sales qualified leads (SQL).
Media outlets and business owners use content syndication to spread information or content to more people. From print media content syndication, it has expanded to various forms of web media such as online publishing companies, commercial websites, and blogging sites.
WHAT IS MEDIA SYNDICATION?
Media syndication refers to republishing content in several media outlets or platforms. Syndicated content can be sold to different media sources and is not exclusive to any single newspaper or station.
Media syndication refers to the process of creating stories or content available to several news outlets, often by subscription. Some popular examples of feature and news syndicates include Bloomberg, Reuters, and Tribune Services.
MEDIA SYNDICATION VS CONTENT SYNDICATION
Content and media syndication may have a similar process but different impacts on target audiences. For instance, a simple blog may not be as strong as what an editorial-bylined news article provides.
While content and media syndication are more or less the same, opting in media syndication can provide more value to your enterprise or organisation. Professional writers, journalists, and editorial teams carry out media syndication, producing the highest quality content for syndication purposes.
HOW CAN CONTENT AND MEDIA SYNDICATION BENEFIT YOUR ORGANISATION?
Below are the potential benefits of content and media syndication to your organisation:
- Reach a Broader Audience
- Boost Online Presence and Traffic
- Improve Business Relationships
- Establish Thought Leadership
- Promote Brand and Social Awareness
- Generate More Sales Qualified Leads
- Improve Sales and Revenue
HOW CAN OUR COMPANY HELP WITH MEDIA SYNDICATION?
ThinkLogic is a demand generation media company with expert editorial and B2B marketing teams. We can help spread your technology- and business-based content through our partner media outlets.
Our content syndication expertise includes digital transformation, cybersecurity, and marketing technology. We can help distribute your crafted content for media syndication such as news features, case studies, analyses, electronic direct mails (eDMs), whitepapers, webcasts, reports, and infographics to our partner media outlets.
Allow us to expand your content distribution to our partner media sites, providing access to the top cybersecurity, marketing technology, and digital technology professionals and companies searching for new information to drive their business. ThinkLogic will get your target audience to read your content, drive your traffic, generate more leads, and increase revenue.
Did you know?
According to the latest B2B content marketing statistic, 79 percent of B2B buyers share whitepapers with colleagues. Hence, including whitepapers in content marketing strategy is effective in generating leads and sales.
Email marketing is an effective content marketing strategy that provides a return of investment or ROI for every dollar spent. Hence, it is a smart move for companies to take advantage of eDM marketing services, like what ThinkLogic also offers.