In a fast-evolving threat and technology landscape, cybersecurity together with digital transformation has become a top-of-mind issue at the Board and C-suite levels for organizations across all industry sectors in the Asia Pacific region.

 

Along with the pressing need to transform businesses to meet customer and stakeholder demands in the digital economy, history has shown that organizations cannot treat cybersecurity as an afterthought in their quest to transformation.

CybersecAsia Media Kit

Digital transformation is a top-of-mind issue at the Board and C-suite levels for organizations across all industry sectors in the Asia Pacific region.

Central to the transformation that has taken hold of organizations in the digital economy – where data is the currency and apps are the engines of digital enterprises – are the advances in financial, e-payment, cloud, mobile and data management technologies.

DigiconAsia Media Kit

The world has witnessed a Martech boom over the last decade and has streamlined the industry in multiple ways, bringing in efficiency and scalability in marketing activities like never before. Asia is one of the fastest growing regions of the world and the businesses in this region have also embraced the Martech revolution.

However, there has been a gap in the market in terms of a credible hub of information where all things related to Martech could be found under one url in Asia.

MartechAsia Media Kit

Partnering with a lead generation company is one of the most intelligent decision you will ever make for your enterprise based in Asia or anywhere in the world. But what are the most important considerations you have to keep in mind when choosing the right one?

1. TYPE OF LEAD GENERATION COMPANY

The two types of lead generation companies include small-scale and major lead generation agencies. Small-scale demand-generation companies deal with smaller businesses, whereas major lead generation agencies work with B2B companies or corporations, helping them gain new potential clients or leads.

If you have an APAC enterprise with C-suite level positions as your target audience (such as CEOs, COOs, account executives, and account managers), you should find a trusted B2B lead generation partner in Asia, such as ThinkLogic Media Group.

2. INBOUND OR OUTBOUND DEMAND GENERATION SERVICE PROVIDER

The two approaches include inbound and outbound lead generation. Agencies specialising in inbound lead generation create content and carry out “pull” marketing strategies to draw prospects toward the client’s website or online presence.

On the other hand, agencies providing outbound lead generation services implement targeted outreach channels such as phone calls, email, direct mail, pay-per-click, or PPC to generate leads.

But, it’s not uncommon to find a lead generation partner that offers multi-channel lead generation services, such as ThinkLogic Media Group, combining inbound and outbound lead generation strategies in one campaign.

3. YOUR NEEDS

Choose the best provider that can tailor their services to your needs. So, do you need a stand-alone or a full-service package? Do you prefer a partly self-directed or a fully-managed service? How about custom services versus tiered packages? You might need additional services such as lead nurturing and lead management.

4. SOLUTIONS THE DEMAND GENERATION COMPANY OFFERS

What are the services that a demand generation company provides to clients? Knowing this information lets you gauge if the lead generation company can maximize the results based on your target number of leads.

With a productive strategy, APAC B2B enterprises can acquire more exclusive results than the conventional broad-reaching methodology. Choosing the right lead generation partner would assist you and your marketing team in emphasizing the most convertible accounts and producing vast sales opportunities.

5. THE COMPANY’S REPUTATION

Choose a lead generation partner with many years of tenure in the industry, providing stability and continuous service demand. ThinkLogic Media Group is an online media company that helps enterprise technology solution providers grow by driving demand and awareness in Asia Pacific, generating quality leads through our expert recommendations on the best demand generation approach to implement aligned with their goals.

HOW CAN THINKLOGIC HELP WITH LEAD GENERATION

Clients have different reasons to buy, and hence you have to trigger varying pain points for them to avail your offerings and benefits. With so much variation, you cannot rely on one strategy for all. ThinkLogic Media Group’s solutions and practices help you target audiences with their key personas to drive excellent results.

ThinkLogic Media Group is a leading demand and lead generation company in Asia. We have been helping B2B enterprises gain qualified leads for more than eight years. Our commitment is to help B2B APAC companies in the IT industry establish a strong online presence, boost brand awareness, establish thought leadership, and gain more multi-funnel leads.

ThinkLogic Media Group’s lead generation and marketing solutions are aligned with specifically explored and relevant data insights. We integrate intelligent technology insights along with accurate and predictive sales and financial analysis to promote contact discovery. We have great experience in demand and lead generation, therefore offering remarkable services.

If you’re looking for a full-packed demand generation and digital lead marketing partner, choose ThinkLogic Media Group. As a demand generation company, we are helping enterprises in Asia gain multi-funnel leads through our vast range of solutions, which include the following:

  • Demand Generation
  • Content Solutions
  • Events
  • Advertising
  • Interactive Engagement

As your demand and lead generation partner, we help your target audience make the best tech purchase decision and choose your tech solutions over your competitors. Partnering with ThinkLogic Media Group brings your tech B2B marketing message closer to your target audience at the right place and time.

ThinkLogic Media Group specializes in creating lead generation strategies for digital transformation, cybersecurity, and marketing technology. We have tech media sites to make your enterprise stand out, including  CybersecAsia.net, DigiconAsia.net, and MartechAsia.net, to help make your brand stand out in the APAC market. We distribute your content and popularize your tech solutions to bring in more multi-funnel leads to your pool. We test various strategies to determine what works best, gather insights, and optimize to develop the best-performing marketing campaign in every touchpoint (AWARENESS, CONSIDERATION, and DECISION) of the buyer’s journey.

Our readership consists of C-suites, managers, and marketers across the Asia Pacific region with a current subscriber base of more than 190,000 IT. Our subscribers include C-suites, senior VPs, IT analysts, account managers, marketers, and other business professionals. We have more than 5,000 articles published and over 15,000 multi-funnel leads generated since 2015.

CONCLUSION

A trusted leading generation company can help your enterprise become the next giant in Asia. Choose a lead generation partner that shares the same vision as yours with remarkable services and experience, helping you gain multi-funnel leads and establish good long-term relationships with them.