In a fast-evolving threat and technology landscape, cybersecurity together with digital transformation has become a top-of-mind issue at the Board and C-suite levels for organizations across all industry sectors in the Asia Pacific region.

 

Along with the pressing need to transform businesses to meet customer and stakeholder demands in the digital economy, history has shown that organizations cannot treat cybersecurity as an afterthought in their quest to transformation.

CybersecAsia Media Kit

Digital transformation is a top-of-mind issue at the Board and C-suite levels for organizations across all industry sectors in the Asia Pacific region.

Central to the transformation that has taken hold of organizations in the digital economy – where data is the currency and apps are the engines of digital enterprises – are the advances in financial, e-payment, cloud, mobile and data management technologies.

DigiconAsia Media Kit

The world has witnessed a Martech boom over the last decade and has streamlined the industry in multiple ways, bringing in efficiency and scalability in marketing activities like never before. Asia is one of the fastest growing regions of the world and the businesses in this region have also embraced the Martech revolution.

However, there has been a gap in the market in terms of a credible hub of information where all things related to Martech could be found under one url in Asia.

MartechAsia Media Kit

Use Sponsored Content or Native Content to highlight your thought leadership, reach your intended audience, and generate more leads for your enterprise. Target your audiences by company, industry, and more to reach decision-makers with the help of the leading demand generation service to boost your network and engagement.

WHAT IS SPONSORED CONTENT?

Sponsored content allows you to provide industry-specific content relevant to your target audience. It is in an online publication like editorial content but paid to promote a product or service. This indirect content advertising approach seeks to provide value to readers to whom you can establish a business relationship in the future.

Some examples of sponsored content include social media feeds, videos, paid articles, infographics, and more. A digital media service can create and publish content for you to benefit your enterprise or organisation.

HOW CAN SPONSORED CONTENT BENEFIT YOUR ORGANISATION?

Using sponsored content ads as part of a business marketing strategy provides the following benefits:

BETTER AUDIENCE REACH

By partnering with a top-notch digital media agency offering demand lead generation via sponsored content, you can broaden your audience reach tenfold and beyond.

PROMOTE CUSTOMER LOYALTY

Sponsored content allows you to connect with potential and existing clients through storytelling.

BUILD TRUST AND INDUSTRY LEADERSHIP

With deeper customer connection, you establish trust, loyalty, and an excellent industry reputation.

HOW CAN OUR COMPANY HELP YOU WITH SPONSORED CONTENT?

ThinkLogic can create targeted, informative, and impactful sponsored content suitable for your audience. Our editorial team collaborates with industry experts to get insights into today’s emerging topics to raise audience awareness and promote well-informed decision-making.

ThinkLogic empowers your leads and customers through sponsored content to bring more incredible velocity to your enterprise. We can help you generate leads by creating blogs, webinars, events, etc., to inform your target audience how your solutions can solve their problems and why your services are worth their investment. ThinkLogic specialises in the following sponsored content areas:

Cybersecurity
Digital Transformation
Marketing Technology

STATISTICS

Here’s what statistics show about sponsored content:

The average time readers spend engaging with written sponsored or branded content is about 44 seconds, higher than the average time they spend reading a banner ad at 1.6 seconds.

A Nielsen report shows that branded content generated greater brand recall at 86 percent than pre-roll ads, only 65 percent.

Native advertising revenue will grow from US$85 billion in 2020 to US$402 billion by 2025.